Free 18-Point Amazon PPC Audit Checklist (2026)

The exact checklist I use on real Amazon seller accounts before a paid PPC audit engagement. Use it on your own account to catch wasted spend, structural problems, and the most common ACOS-killers.

What's Inside

• Campaign structure audit (search vs auto vs branded vs defensive)
• Search-term report wasted-spend identification
• Negative keyword and negative ASIN gap analysis
• Bid level diagnostic vs category ACOS benchmarks
• Match-type usage and overlap
• Sponsored Brands and Sponsored Display under-utilisation check
• Listing conversion rate diagnostic
• And 11 more items used on every paid audit

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