Marketplace Management ยท Walkthroughs
How I Think About Marketplace Management
Short, no-fluff walkthroughs of how I approach the actual work, audits, PPC structure, listing optimisation, international expansion, and the unsexy account-ops stuff that separates operators from button-pushers.
Some videos are still in production, placeholders are marked "Coming soon."
Marketplace Operations
How I run a typical week on my own brand
A real walkthrough of my standard operating week across Amazon, Etsy, eBay and TikTok Shop: the Monday P&L read, the weekly PPC sweep, inventory reorder triggers, VOC / NCX checks, listing health, and the small things I do every week that keep an account in the Excellent CX band and a Total ACOS near 11%.
Listing Analysis & Strategy
Live teardown: picking a random listing and showing exactly what I'd fix
I pick a random Amazon listing in front of the camera, compare it to its top three competitors, and walk through the specific changes I'd make (title structure, A+ modules, image strategy, FBA fee-tier checks, PPC restructure, review-velocity tactics), and what the expected impact on conversion, traffic and margin would be. The same diagnostic I'd run in week one on a client account.
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