Marketplace Management · Walkthroughs
How I Think About Marketplace Management
Short, no-fluff walkthroughs of how I approach the actual work — audits, PPC structure, listing optimisation, international expansion, and the unsexy account-ops stuff that separates operators from button-pushers.
Some videos are still in production — placeholders are marked "Coming soon."
Account Audit
How I audit a new Amazon account in week 1
A walkthrough of how I assess a brand-new Amazon account in the first week — PPC structure, listing health, account flags, inventory signals, and where the quick wins usually hide.
Listings & A+ Content
Listing optimisation: before & after on a hero SKU
Real before/after on a hero product — title, bullets, backend keywords and A+ content. What changed, what moved the needle, and what I'd do differently with hindsight.
PPC Strategy
How I structure Amazon PPC for a multi-SKU brand
My campaign structure approach — auto vs. manual, exact/phrase/broad split, defensive branded, search term mining cadence, and how I keep ACOS predictable while scaling spend.
International Expansion
Expanding from UK to 7 countries — what actually broke
How I took my own brand from Amazon UK into US, CA, DE, FR, IT and ES (plus Etsy, eBay and TikTok Shop). What was harder than expected, what I'd do differently, and what to skip.
Account Operations
Account ops: inventory, pricing & suppressed listings
The unsexy work that separates an operator from a PPC button-pusher: inventory planning, repricing strategy, dealing with suppressed listings, review velocity, and account-health hygiene.
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