About
Chris Hanson
Amazon Marketplace Manager
I've spent 7+ years running my own e-commerce brand end-to-end. Now I bring that same operator mindset to brands hiring direct, agencies looking for contract Marketplace Managers, and full-time Marketplace Manager / Amazon Account Manager roles.
The short version
I'm based in Salford, Greater Manchester. I run my own keepsakes brand — sold across Amazon (UK, US, CA, DE, FR, IT, ES), Etsy, eBay, TikTok Shop and Shopify — and have done since 2019. Self-funded, profitable, scaled product-by-product and market-by-market without outside capital.
Alongside the brand, I now work with other brands and agencies as a Marketplace Manager — bringing the same end-to-end perspective I've used on my own account. PPC is part of the job, but only part: account health, inventory planning, listing optimisation, international expansion and the unglamorous account-ops work matter just as much.
How I got here
What I bring to a Marketplace Manager role
This is the dual-audience pitch — most of what brands and agencies need from a Marketplace Manager overlaps, with the rest being framed differently.
For brands hiring direct
- Ownership mentality — I've had my own money on the line for 7 years, so I treat your account the same way.
- End-to-end perspective: PPC, listings, A+ content, inventory, account health, pricing strategy, international expansion.
- Honest reporting — I'll tell you when something I tried didn't work and what I'd do next, not just the wins.
- Comfortable working solo or alongside your existing team (3PL, designers, ops).
For agencies hiring a contract Marketplace Manager
- Reliable account management — 3–5 client accounts at a time without dropping balls.
- Clear, structured communication — Slack, project tools, monthly Loom reports, client-facing or behind-the-scenes.
- White-label friendly — I work under your agency banner, no ego.
- UK timezone, remote-first, no client overlap concerns since my own brand is in a different category (keepsakes).
For full-time Marketplace Manager roles
- UK remote or hybrid (Manchester / NW England base).
- Amazon-led but multi-channel — happy on Seller Central, Vendor Central, Etsy, eBay, TikTok Shop, Shopify.
- Comfortable owning a P&L slice: revenue, ACOS / TACOS, profitability, inventory turn.
- Open to direct applications or via recruiters. CV and references on request.
How I think about the work
I'm an operator before I'm a marketer. The biggest leverage in most Amazon accounts isn't in the PPC dashboard — it's in fixing listings that don't convert, getting inventory right so you're not paying for ads on out-of-stock SKUs, and removing the account-health risks that quietly cap growth.
PPC matters, but it amplifies whatever else is going on. A perfectly structured campaign on a badly merchandised listing just spends faster. So I work from the listing & account-health outward, then layer the PPC structure on top.
I'm also unusual in being a real operator-builder — I run my own e-commerce brand, I've built the internal CRM and ops tools that run it, and I think in systems. That's the perspective an account gets when I'm managing it.
Brand, agency, or recruiter?
If any of this fits a role or engagement you're working on, I'd love to hear about it.
Get in touch Watch how I work