Amazon Brand Analytics is available free to brand-registered sellers, yet most barely use it. It contains some of the most valuable data available for Amazon strategy.
Search Query Performance
See exactly which search terms drive impressions, clicks, and purchases for your products. This is goldmine data for PPC optimisation and listing improvements.
Market Basket Analysis
See what products customers frequently buy alongside yours. This informs bundling strategies and cross-sell opportunities.
Item Comparison and Alternate Purchase
See which products customers view alongside yours and what they end up buying. This tells you exactly who your competitors are and where you are losing conversions.
Demographics
Understand the age, income, education, and gender of your buyers. This informs everything from product development to advertising creative.
Not using Brand Analytics yet? Let us show you how to extract actionable insights.
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