Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that lets you buy display, video, and audio ads both on and off Amazon. It is the most powerful advertising tool Amazon offers, but it is not for everyone.
What Makes DSP Different
- Audience targeting: In-market, lifestyle, and custom audiences based on Amazon shopping behaviour
- Off-Amazon reach: Ads on thousands of websites, apps, and streaming services
- Video and audio: Pre-roll video on IMDb, Twitch, and Fire TV
- Lookalike audiences: Find new customers similar to your existing buyers
When to Consider DSP
DSP works best when you have already optimised Sponsored Products, Sponsored Brands, and Sponsored Display. It is a top-of-funnel tool for building awareness and driving new-to-brand customers.
Minimum Budget
Amazon typically requires a minimum monthly spend. For most brands, DSP becomes worthwhile at higher monthly ad budgets.
Considering DSP advertising? Let us assess whether it is right for your brand.
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