Your Amazon listing is your shopfront, your sales pitch, and your SEO strategy all in one. Getting it right is the single highest-ROI activity you can do as an Amazon seller.
Title
Your title should include your primary keyword, brand name, key features, and size/quantity — in that order. Keep it under 200 characters and make the first 80 characters compelling (that's what shows on mobile).
Bullet Points
Five bullets, each starting with a CAPITALISED benefit statement, followed by supporting detail. Include secondary keywords naturally. Every bullet should answer a customer question or objection.
Product Description / A+ Content
If you have Brand Registry, use A+ Content — it increases conversion by 5–15% on average. Use lifestyle images, comparison charts, and brand storytelling. If you don't have A+, write a description that's scannable (short paragraphs, bold key points) and keyword-rich.
Backend Keywords
You have 250 bytes for backend search terms. Use them for keywords that don't fit naturally in your listing: synonyms, alternate spellings, related terms. Don't repeat keywords already in your title or bullets.
Images
- Image 1: Product on white background (mandatory)
- Image 2–3: Product in use / lifestyle shots
- Image 4: Size/scale reference
- Image 5: Key features callout (infographic style)
- Image 6: Packaging/what's included
- Image 7: Social proof or brand story
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