Pan-European FBA lets you send inventory to one Amazon fulfilment centre and Amazon automatically distributes it to warehouses across Europe. This is the easiest way to sell across all European Amazon marketplaces.
How It Works
Ship to your home marketplace fulfilment centre. Amazon transfers inventory to fulfilment centres in other countries based on predicted demand. Customers get fast, local delivery.
The Benefits
- Fast delivery in every European marketplace
- Simplified logistics (one inbound shipment)
- Prime eligibility across all marketplaces
- Lower FBA fees than European Fulfilment Network
The Hidden Costs
- VAT registration: Required in every country where inventory is stored
- VAT filing: Ongoing compliance cost in each country
- Listing translation: Listings need to be in the local language
Considering Pan-European FBA? Get in touch for European strategy.
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