Amazon Prime Day is one of the biggest sales events of the year. Preparation makes the difference between record sales and missed opportunity.
Inventory (8 Weeks Before)
- Forecast sales at 3x to 5x normal daily volume
- Ship inventory early as FBA receiving slows before major events
- Ensure popular variations are well stocked
Listings (4 Weeks Before)
- Optimise titles and bullet points for Prime Day search terms
- Update A Plus Content if needed
- Submit Lightning Deal and Best Deal applications (deadlines are weeks ahead)
Advertising (2 Weeks Before)
- Increase PPC budgets by 2x to 3x to avoid running out mid-day
- Create Prime Day specific Sponsored Brands campaigns
- Set up Sponsored Display retargeting for deal traffic
Day Of
Monitor budgets hourly and increase if campaigns are running out. Track sales in real time and adjust pricing if needed.
Need help preparing for Prime Day? Get in touch well in advance.
Want Help With Your Amazon Account?
Book a free 15-minute call. No pressure, no obligation.