Launching a new product on Amazon is harder than it used to be. More competition, smarter algorithms, and Amazon stricter policies mean you need a solid strategy.
Pre-Launch (Weeks 1-2)
- Optimise your listing completely before going live
- Professional photography in place
- A Plus Content published
- Keyword research completed and integrated into listing
Launch Phase (Weeks 3-6)
- Aggressive PPC campaigns targeting your primary keywords
- Vine programme for initial reviews
- Competitive pricing to drive initial velocity
- Sponsored Brands and Display campaigns alongside Sponsored Products
Optimisation Phase (Weeks 7-12)
- Analyse search term reports and optimise PPC
- Adjust pricing based on competition and margins
- Expand keywords based on organic ranking progress
- Address any negative feedback or product issues quickly
Launching a new product? Get in touch for launch support.
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