Amazon restricts certain categories and brands to ensure product quality and authenticity. Getting approved (ungated) opens access to less competitive, often more profitable product categories.
Common Restricted Categories
- Grocery and Gourmet Food
- Toys and Games (seasonal restriction)
- Beauty
- Health and Personal Care
- Jewellery
What Amazon Requires
Requirements vary by category but typically include: invoices from an authorised distributor or manufacturer, a professional seller account, and sometimes product testing or compliance documentation.
Tips for Approval
- Invoices must show a minimum quantity (usually 10 units)
- Supplier name must be verifiable
- Products must match the exact category you are applying for
- Apply for one category at a time
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