Sponsored Display is Amazon most underused ad type. It offers retargeting and audience-based advertising both on and off Amazon.
Product Targeting
Show your ads on competitor product pages. Target specific ASINs that are similar to yours but where you have a competitive advantage (better price, more reviews, better rating).
Audience Retargeting
Retarget shoppers who viewed your product but did not purchase. This is the highest-intent audience available on Amazon.
Off-Amazon Reach
Sponsored Display can show ads on third-party websites and apps through Amazon DSP integration. This extends your reach beyond Amazon search.
When to Use Sponsored Display
- Retargeting visitors who did not convert
- Conquesting competitor product pages
- Promoting deals and seasonal offers
- Building awareness for new product launches
Ready to explore Sponsored Display? Let us build your strategy.
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