Amazon Seller Central alone has over 50 different reports. Add in Google Analytics, advertising dashboards, and accounting data, and information overload sets in quickly. Here are the metrics that actually drive decisions.
Daily Metrics
- Revenue: Top-line sales by product
- PPC spend and ACoS: Advertising efficiency
- Sessions and conversion rate: Traffic and buying behaviour
Weekly Metrics
- Net profit by product: After all costs including PPC and FBA fees
- Inventory velocity: Days of stock remaining at current sales rate
- Organic vs paid split: How reliant you are on advertising
Monthly Metrics
- Cash flow: Money in vs money out
- Customer acquisition cost: Total marketing spend divided by new customers
- Return rate: By product and reason
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