Product bundling is one of the simplest ways to increase average order value, differentiate from competitors, and create listings that only you sell.
Types of Bundles
- Complementary: Products used together (phone case plus screen protector)
- Variety: Different variants of the same product (mixed colour pack)
- Starter kit: Main product plus accessories and consumables
- Gift set: Themed collection positioned as a ready-made gift
Bundle Pricing
Price bundles at a genuine discount compared to buying items separately. The discount does not need to be huge. 5 to 15 percent is typically enough to make the bundle feel like good value.
Amazon Bundle Policy
Amazon has specific rules for bundles. Items must be from the same brand or generic. The bundle must provide value beyond what the customer could do themselves. Each bundle needs its own ASIN.
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