Shipping is where e-commerce profitability and customer satisfaction collide. Get it right and you build loyalty. Get it wrong and you bleed money or lose customers.
Free Shipping
Customers expect free shipping. The question is not whether to offer it but how to fund it. Options: build it into product price, offer free shipping above a minimum order value, or use it selectively on high-margin products.
Speed vs Cost
Next-day delivery is expensive. Not every product needs it. Match shipping speed to customer expectations for your product category and price point.
Packaging
Packaging affects both shipping costs (dimensional weight) and customer experience. Right-size your packaging to reduce costs and reduce waste.
Returns
Make your returns process clear and easy. A generous returns policy increases conversion rates and customer lifetime value. Factor returns shipping into your overall shipping budget.
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