Walmart Marketplace is the second-largest online marketplace in the US. For UK sellers already on Amazon, it represents a significant expansion opportunity.
Why Walmart?
- Lower competition than Amazon
- Lower advertising costs
- Growing rapidly with increasing buyer traffic
- No monthly subscription fee (commission-based only)
Getting Approved
Walmart is selective about which sellers they approve. Having a strong track record on Amazon helps your application. They look for established businesses with good customer metrics.
Fulfilment Options
Walmart Fulfilment Services (WFS) is similar to Amazon FBA. Using WFS gives you a search ranking boost and the Walmart Plus badge.
Listing Quality
Walmart has a Listing Quality Score. Optimise titles, images, and descriptions similar to Amazon but following Walmart specific guidelines.
Considering Walmart? Get in touch for multi-platform strategy.
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