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2026-03-10

Amazon Flat File Uploads: Bulk Managing Your Catalogue

Flat files let you manage hundreds of listings at once. Here is how to use them effectively.

When you have more than a handful of products, managing listings one by one in Seller Central is painfully slow. Flat file uploads let you create, update, and manage hundreds of listings at once.

What Is a Flat File?

A flat file is a spreadsheet template provided by Amazon. Each row represents a product. Columns represent product attributes (title, price, bullet points, images, etc).

Common Uses

  • Bulk listing creation for new product ranges
  • Price updates across your entire catalogue
  • Updating bullet points and descriptions in bulk
  • Adding new variations to existing listings
  • Seasonal keyword updates

Tips for Success

  • Always download the latest template from Amazon
  • Fill in every required field or the upload will fail
  • Test with a small batch first
  • Keep a backup of your existing data before overwriting

Need help with catalogue management? Get in touch.


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