Influencer marketing connects your product with established audiences. For e-commerce brands, the right influencer partnership can drive both awareness and direct sales.
Micro vs Macro Influencers
Micro-influencers (1,000 to 50,000 followers) typically have higher engagement rates and lower costs. Macro-influencers offer broader reach. For most e-commerce brands, micro-influencers deliver better ROI.
Finding the Right Partners
- Search relevant hashtags on TikTok and Instagram
- Use TikTok Shop affiliate programme to let creators come to you
- Check engagement rates, not just follower counts
- Look for authentic content that fits your brand
Structuring Deals
- Gifted: Send free product in exchange for content (lowest cost)
- Commission: Pay per sale generated (lowest risk)
- Flat fee: Guaranteed content for a fixed price
- Hybrid: Small fee plus commission (often the best approach)
Want to start influencer marketing? Get in touch for strategy advice.
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