The Amazon search term report is one of the most valuable data sources available to sellers. It shows exactly what customers typed before clicking your ad and whether they purchased.
What to Look For
- High-converting terms: Add to exact match campaigns with higher bids
- High-spend, no-sale terms: Add as negative keywords
- New keyword ideas: Terms you had not thought of but customers use
- Brand terms: Track branded search volume growth
Weekly Routine
Review search term reports weekly. This single activity is the most impactful PPC optimisation you can do. Promote winners, block losers, and discover new opportunities.
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