Google Shopping ads display your product image, price, and brand name at the top of Google search results. For e-commerce websites, they are one of the highest-converting ad formats.
Setting Up
- Create a Google Merchant Centre account
- Submit your product feed
- Link to Google Ads
- Create a Shopping campaign
Product Feed Optimisation
Your product feed drives Shopping ad performance. Optimise product titles with relevant search terms. Use high-quality images. Ensure prices and stock levels are accurate.
Campaign Structure
Segment campaigns by product category or margin. This lets you set different bids for different products. Use negative keywords to prevent wasted spend.
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