Outsourcing for E-Commerce: What to Delegate and When

Every e-commerce seller starts as a one-person operation. But doing everything yourself limits your growth. Here is what to outsource and when.

First to Outsource: Repetitive Tasks

• Customer service: Train a VA on your templates and processes
• Order processing: Already outsourced if you use FBA
• Bookkeeping: An accountant or bookkeeper saves time and catches tax deductions

Next: Specialist Skills

• Product photography: Professional photos pay for themselves
• PPC management: When your ad spend justifies expert management
• Graphic design: A Plus Content, packaging, brand assets

When to Outsource

Outsource when your time is worth more than the cost of the service. If you spend 5 hours a week on customer service and a VA costs 10 pounds an hour, that is 50 pounds to free up 5 hours for revenue-generating activities.

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