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2026-10-20

Product Liability Insurance for E-Commerce: Do You Need It?

Product liability insurance protects your business if a product causes harm. What UK sellers need to know.

If you sell physical products, product liability insurance protects your business if a product causes injury or property damage. Many e-commerce sellers overlook this until something goes wrong.

Do You Need It?

Amazon requires product liability insurance for professional sellers once you exceed a certain monthly sales threshold. Even below this, it is strongly recommended for any product that could conceivably cause harm.

What It Covers

  • Legal defence costs if someone claims your product caused injury
  • Compensation payments if you are found liable
  • Product recall costs (some policies)

Cost

For most small e-commerce businesses, product liability insurance costs 200 to 500 pounds per year. This is a small price for the protection it provides.

Getting a Policy

Specialist e-commerce insurers understand the needs of online sellers. Get quotes from at least three providers and ensure your policy covers all the marketplaces you sell on.

Need business advice? Get in touch.


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