For many e-commerce businesses, Q4 (October to December) generates 30 to 50 percent of annual revenue. Preparation starts months in advance.
Inventory (August to September)
- Review last year Q4 sales data
- Order stock early as suppliers and shipping routes get congested
- Ship FBA inventory by early October (receiving delays are common)
Listings (September to October)
- Update keywords to include seasonal terms (gift, Christmas, stocking filler)
- Create gift-targeted A Plus Content
- Refresh product images if needed
Advertising (October Onwards)
- Budget for 2x to 3x normal PPC spend
- CPCs increase in Q4 so bid accordingly
- Create seasonal Sponsored Brands campaigns
- Prepare for Black Friday and Cyber Monday deals
Customer Service
Response times and order volumes spike. Prepare templates for common Q4 queries (delivery dates, gift wrapping, returns after Christmas).
Need help with Q4 planning? Get in touch early.
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