When this client came to us, they were selling a health supplement on Amazon UK. Monthly revenue: £3,000. Six months later: £9,200. Here's exactly what we did.
The Starting Point
- Monthly revenue: £3,000
- ACoS: 45%
- TACoS: 22%
- One auto PPC campaign running with no optimisation
- Listing had stock photos and generic bullets
Month 1–2: Foundation
Listing overhaul: Professional photography (7 images + video), keyword-optimised title and bullets, A+ Content with brand story and comparison chart. Conversion rate went from 8% to 14%.
PPC restructure: Replaced the single auto campaign with our three-campaign structure. Added 50 negative keywords from the search term report.
Month 3–4: Growth
PPC expansion: Launched Sponsored Brands campaigns. Added product targeting on competitor ASINs. Expanded keyword coverage by 3x.
Revenue hit £5,800/month. ACoS dropped to 28%.
Month 5–6: Scaling
External traffic: Launched TikTok content driving to the Amazon listing. Influencer partnerships with micro-creators.
Review velocity: Enrolled in the Vine programme and optimised the post-purchase email sequence.
Revenue hit £9,200/month. ACoS: 22%. TACoS: 11%.
Want Help With Your Amazon Account?
Book a free 15-minute call. No pressure, no obligation.