Amazon A+ Content (formerly Enhanced Brand Content) lets brand-registered sellers add rich images and text below the bullet points. Done well, it can boost conversion rates by 5 to 10 percent.
What Makes Good A+ Content?
- Lead with benefits: Not features. Show customers how their life improves.
- Use lifestyle images: Show the product in use, not just on white background.
- Answer objections: Use comparison charts to address common concerns.
- Tell your brand story: Build trust with your brand module.
Common Mistakes
- Walls of text nobody reads
- Low-resolution images that look unprofessional
- Repeating the same information from the bullet points
- Not using the comparison chart module
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