Most sellers set up a basic Sponsored Brands headline ad and forget about it. There is far more potential in this ad type.
Video Ads
Sponsored Brands Video appears mid-search results with auto-playing video. It has significantly higher click-through rates than static ads and often lower CPCs because fewer sellers use them.
Store Spotlight
Drive traffic to your Amazon Store rather than a product listing. This works well for brands with a range of products across categories.
Custom Landing Pages
Create a custom landing page within your Store for specific campaigns. A skincare brand could create a page specifically for anti-ageing products tied to relevant search terms.
Bidding Strategy
Sponsored Brands uses a different auction from Sponsored Products. Test both keyword targeting and product targeting to find your best ROI.
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