Amazon advertising reports contain essential data for optimising your campaigns.
Search Term Report
Shows exactly what customers searched before clicking your ad. Use it weekly to find new keywords and add negative keywords.
Targeting Report
Shows performance by keyword or product target. Identify which targets are profitable and which are wasting spend.
Placement Report
Shows performance by ad placement: top of search, rest of search, and product pages. Adjust placement modifiers based on this data.
Review Cadence
- Search term report: weekly
- Targeting report: weekly
- Placement report: monthly
- Budget report: daily during peak periods
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