Amazon Stores give you a free, multi-page brand destination on Amazon. When done well, they increase average order value by showcasing your full product range.
Store Structure
- Home page: Hero image, bestsellers, and brand message
- Category pages: One page per product category
- About page: Your brand story and values
- Deals page: Current promotions and offers
Driving Traffic
Sponsored Brands ads can send traffic directly to your Store. You can also share your Store URL on social media and in email marketing.
Measuring Performance
Amazon provides Store Insights: visitors, sales, page views, and traffic sources. Use this data to optimise page layout and product placement.
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