Black Friday and Cyber Monday can generate more revenue in a single weekend than an average month. Preparation is everything.
Deals Strategy
- Lightning Deals: Submit early as slots are limited
- Coupons: Create specific coupons with strong discounts
- Prime Exclusive Discounts: Stack with advertising for maximum visibility
Advertising
Increase budgets by 3x to 5x for the week. CPCs rise but so does conversion. Prepare Sponsored Brands campaigns with deal-focused creative.
Inventory
Have stock in FBA by early November at the latest. FBA receiving slows dramatically in the weeks before the event.
Planning for BFCM? Get in touch well in advance.
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