Once your product succeeds on Amazon, copycats and hijackers follow. Protecting your brand requires proactive measures.
Brand Registry
Amazon Brand Registry is your first line of defence. It gives you control over your product listings and access to brand protection tools.
Amazon Transparency
Transparency is a serialisation service. Each unit gets a unique code that Amazon scans at the fulfilment centre. Only genuine, coded products can be sold under your ASIN.
What to Do If You Are Hijacked
- Test buy the hijacker product as evidence
- Report through Brand Registry
- Escalate to Amazon brand protection team if needed
- Consider legal action for persistent infringers
Need help protecting your brand? Get in touch.
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