Amazon Brand Story is a scrollable carousel that appears on all your product listings above the A Plus Content. It is free for brand-registered sellers and appears on every listing automatically.
What to Include
- Your origin story: Why you started and what you stand for
- Your values: Quality, sustainability, customer focus
- Related products: Cross-sell other items in your range
- Social proof: Press mentions, awards, certifications
Why It Matters
Brand Story builds trust with shoppers who have never heard of you. It also drives traffic between your product listings, increasing the chance of multiple purchases.
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