Amazon Virtual Bundles: Bundling Without Extra Inventory

Amazon Virtual Bundles let brand-registered sellers create bundle listings from existing individual FBA ASINs. No repackaging, no new inventory shipments.

How Virtual Bundles Work

Select two to five existing FBA ASINs and combine them into a new virtual bundle listing. Amazon fulfils the bundle by picking the individual items from existing inventory.

Benefits

• No additional inventory or packaging needed
• Creates a unique listing that only you sell
• Increases average order value
• Shows up in search as a separate listing

Best Practices

• Bundle complementary products customers would buy together
• Price at a genuine discount vs buying individually
• Create compelling bundle images showing all items together

Want help creating virtual bundles? Get in touch.