eBay Cassini search engine determines which listings appear for buyer searches. Understanding how it works is key to eBay success.
Title Optimisation
eBay gives you 80 characters. Use all of them. Include key search terms, brand name, model, colour, size, and condition. Do not use special characters or all caps.
Item Specifics
Fill in every available item specific. eBay uses these for search filters. If a buyer filters by brand and you have not filled in the brand field, your listing disappears.
Seller Performance
eBay rewards Top Rated sellers with better search placement. Maintain your metrics: on-time shipping, no defects, quick handling time.
Free Shipping
Listings with free shipping rank higher in Best Match. Build shipping cost into your item price rather than charging separately.
Selling on eBay? Get in touch for multi-platform strategy.
Want Help With Your Amazon Account?
Book a free 15-minute call — no pressure, no obligation.