Getting a customer to add one more item to their order is far cheaper than acquiring a new customer.
Cross-Selling
Suggest complementary products. On Amazon, use virtual bundles and Sponsored Display product targeting. On your website, use recommended products sections.
Upselling
Encourage customers to choose a higher-value option. Offer multi-packs, premium versions, or larger sizes. On Amazon, use variation listings to make it easy to upgrade.
Post-Purchase Cross-Selling
- Follow-up email suggesting related products
- Product inserts with discount codes for complementary items
- Amazon Posts showcasing your product range
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